Life at Apollo | 9@9
January 21, 2026
9@9 with Brian Feurtado
It’s a family business – just an alternative kind. Apollo Partner Brian Feurtado joins 9@9 to discuss how private markets are helping to meet the needs of family offices globally.
Apollo Partner Brian Feurtado joins 9@9 to discuss what distinguishes family offices and their investment approach and why private markets are playing a larger role.
In this episode, Brian covers:
- Why family offices invest more like institutions
- How Apollo partners with families through co-investments and funds
- The growing role of private credit as a replacement for public fixed income
- Why alignment and shared outcomes matter
- How Apollo delivers access across geographies and structures
- Why listening and asking the right questions builds durable relationships
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Life at Apollo | 9@9
January 21, 2026
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Life at Apollo | 9@9
January 21, 2026
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