Apollo in the Media
September 22, 2025

What if the Assumptions We’ve Always Relied on in Finance No Longer Hold True?

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Marc Rowan

Chief Executive Officer

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Marc Rowan

Chief Executive Officer

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The interview originally took place on September 2, 2025.

Speaking to CNBC’s Robert Frank, Apollo CEO Marc Rowan posed a simple question: What if the assumptions we’ve always relied on in finance no longer hold true?

At Apollo, we believe it’s time for a fundamental rethink of:

  • how institutions and individuals allocate and invest
  • how companies are financed
  • the future of retirement and wealth generation

The world has changed. The question is: will your thinking change with it?

think it new

Every breakthrough starts with a bold what if...

In a world defined by change, we challenge old assumptions and ask the questions that matter now. 

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