Credit | Apollo in the Media

Sony CEO Hiroki Totoki on Long-Term Capital & Corporate Transformation

Credit | Apollo in the Media

Sony CEO Hiroki Totoki on Long-Term Capital & Corporate Transformation

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Sony is reshaping its business around long-duration content and global distribution. 

Summary

In conversation with Bloomberg’s David Westin, CEO Hiroki Totoki explains how private capital and partners like Apollo Global Management support large-scale transformation with flexible, duration-matched financing.

David Westin: As part of its push toward content, Sony has made major investments in music catalogs, building on its traditional strength. And that's where Apollo came in.

Hiroki Totoki: It's quite important because, you know, each capital resources have a different risk appetite as well as a different time horizon. And as we diversify our business and we need to acquire many asset classes and it's, you know... we can find out the best fit of the, you know, the capital investment and asset class.

David Westin: Is that why you entered a relationship with Apollo for music catalog? Because you needed a long term time horizon?

Hiroki Totoki: Exactly. And the music capital is relatively low risk and low return, you know, the asset class. And that really fit to the, you know, the, like, private credit and, you know, needs a long time horizon as a capital. And as I said, that's a great example.

David Westin: It turns out that Totoki san has a long time horizon in his music tastes as well. His favorite artist is a British rock band from the 90s, one that's recently gotten back together and one that over the years has worked with Sony in distributing some of their records. Do you have a favorite artist?

Hiroki Totoki: I actually joined the concert of the Oasis and in Tokyo and they have a dome concert two days and I really enjoy. And after 20 years, they had a concert in Japan and a lot of fun are there. And, of course, I heard all this music as well. It's really great fun.

David Westin: From automotive to anime, Japanese corporate leaders are changing the way they do business and finding new ways to capitalize those changes with the help of firms like Apollo.  

Watch the Full Interview

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