Marc Rowan on how Apollo’s differentiated strategy was built for this moment.
Explore our investment strategies, solutions, and products designed to support diverse financial goals.
Tools and training for advisors, offering portfolio guidance, and on-demand educational resources.
Discover Apollo’s latest perspectives, case studies, research and analysis shaping conversations about private markets.
Private equity is entering a new phase where operational value creation, scale and disciplined underwriting are becoming increasingly important drivers of return. Explore six key considerations.
Higher interest rates have contributed to a wholesale reset of valuations across the real estate market.
Learn about our firm, our purpose and values, our people and where we are around the world.
June 12, 2026
Partner, Chief Economist
The Silicon Data Token Expenditure Index, which tracks total spending on large language model usage, has roughly doubled since late 2025 even as the price of a single token has fallen more than 90% since 2023.
This is Jevons paradox in action. As tokens get cheaper, companies don't spend less but instead run more AI agents, automate more workflows and generate more code, pushing aggregate expenditure higher even as the unit cost of intelligence collapses.
Note: The Silicon Data LLM Token Expenditure Index measures the effective cost of using large language models (LLMs), expressed as the price per million tokens. A rising index indicates higher spending on Al model usage, while a falling index suggests declining inference costs. Sources: Bloomberg, Macrobond, Apollo Chief Economist
This presentation may not be distributed, transmitted or otherwise communicated to others in whole or in part without the express consent of Apollo Global Management, Inc. (together with its subsidiaries, “Apollo”).
Apollo makes no representation or warranty, expressed or implied, with respect to the accuracy, reasonableness, or completeness of any of the statements made during this presentation, including, but not limited to, statements obtained from third parties. Opinions, estimates and projections constitute the current judgment of the speaker as of the date indicated. They do not necessarily reflect the views and opinions of Apollo and are subject to change at any time without notice. Apollo does not have any responsibility to update this presentation to account for such changes. There can be no assurance that any trends discussed during this presentation will continue.
Statements made throughout this presentation are not intended to provide, and should not be relied upon for, accounting, legal or tax advice and do not constitute an investment recommendation or investment advice. Investors should make an independent investigation of the information discussed during this presentation, including consulting their tax, legal, accounting or other advisors about such information. Apollo does not act for you and is not responsible for providing you with the protections afforded to its clients. This presentation does not constitute an offer to sell, or the solicitation of an offer to buy, any security, product or service, including interest in any investment product or fund or account managed or advised by Apollo.
Certain statements made throughout this presentation may be “forward-looking” in nature. Due to various risks and uncertainties, actual events or results may differ materially from those reflected or contemplated in such forward-looking information. As such, undue reliance should not be placed on such statements. Forward-looking statements may be identified by the use of terminology including, but not limited to, “may”, “will”, “should”, “expect”, “anticipate”, “target”, “project”, “estimate”, “intend”, “continue” or “believe” or the negatives thereof or other variations thereon or comparable terminology.
Social
Explore Apollo
More Information