Sports as an Asset Class: The $2.5 Trillion Opportunity
August 20, 2026
In the premiere episode of The Allocation, host Tal Barak Harif sits down with Al Tylis, CEO of Apollo Sports Capital, to explore why investors are increasingly exploring sports as an investable asset class. From media rights and global fan engagement to hybrid financing solutions and the evolution of team ownership, they discuss how the sports ecosystem has grown into a $2.5 trillion opportunity and why financing, not just ownership, may be one of its most attractive investment opportunities.
They also examine why sports remains relatively undercapitalized, how structural changes are opening the door to institutional capital, and what these trends could mean for long-term portfolio allocation.