Marc Rowan on how Apollo’s differentiated strategy was built for this moment.
September 01, 2026
We have updated our 127-page US housing outlook, available here.
There are 10 conclusions:
Sources: National Association of Home Builders, Macrobond, Apollo Chief Economist
Note: Chart shows household distribution by maximum affordable home price, using ACS PUMS (2024) data. Household incomes are standardized to survey-year dollars, so they are comparable across 2024. Negative incomes are treated as zero. Affordability is based on a 30-year mortgage rate of 6.5% with 10% down payment. Housing costs are capped at 28% of income, including taxes, insurance and private mortgage insurance (PMI). Sources: Apollo Chief Economist
Sources: National Association of Realtors, Apollo Chief Economist
Source: Census CPS, Apollo Chief Economist
Note: Household formation estimates for 2026 and 2027 are based on projected natural population growth and legal immigration from CBO's The Demographic Outlook: 2026 to 2056 (January 2026). We assume unauthorized immigration drops to zero under potential Trump policy scenario. To reflect this, we use natural population growth plus 65% total net migration — based on CBO estimates and the Migration Policy Institute's estimate of a 0.9 million rise in unauthorized immigrants in 2023 — divided by the average US household size of 2.6. 2025 and prior are Bloomberg actuals. Sources: Bloomberg (USHRFORM Index), Congressional Budget Office, Apollo Chief Economist
Sources: 2005-2019, 2021-2023 American Community Survey Estimates, Apollo Chief Economist
Sources: US Census Bureau, Macrobond, Apollo Chief Economist
Sources: American Enterprise Institute, Haver Analytics, Apollo Chief Economist
Sources: Federal Reserve, Macrobond, Apollo Chief Economist
Sources: Bloomberg, Macrobond, Apollo Chief Economist