9@9 with Brian Feurtado

It’s a family business – just an alternative kind. Apollo Partner Brian Feurtado joins 9@9 to discuss how private markets are helping to meet the needs of family offices globally.

Apollo Partner Brian Feurtado joins 9@9 to discuss what distinguishes family offices and their investment approach and why private markets are playing a larger role.

In this episode, Brian covers:

• Why family offices invest more like institutions
• How Apollo partners with families through co-investments and funds
• The growing role of private credit as a replacement for public fixed income
• Why alignment and shared outcomes matter
• How Apollo delivers access across geographies and structures
• Why listening and asking the right questions builds durable relationships