Life at Apollo | 9@9
January 21, 2026
9@9 with Brian Feurtado
It’s a family business – just an alternative kind. Apollo Partner Brian Feurtado joins 9@9 to discuss how private markets are helping to meet the needs of family offices globally.
Apollo Partner Brian Feurtado joins 9@9 to discuss what distinguishes family offices and their investment approach and why private markets are playing a larger role.
In this episode, Brian covers:
- Why family offices invest more like institutions
- How Apollo partners with families through co-investments and funds
- The growing role of private credit as a replacement for public fixed income
- Why alignment and shared outcomes matter
- How Apollo delivers access across geographies and structures
- Why listening and asking the right questions builds durable relationships
Tags
Equity | Apollo Updates
Driving Transformation at Scale: How Apollo Helps CEOs Turn Insight into Action
The power of the Apollo platform to help CEOs embed excellence and drive transformation was on display at Apollo’s annual CEO Conference in New York City.
4:09
Come si dice... liquidity? John Cortese, Apollo Partner and Head of Portfolio Management has the scoop on 9@9, discussing the $40 trillion private credit opportunity and how scale and origination can create value for borrowers and investors.
At Apollo, we encourage everyone to get involved with purpose-driven leadership via non-profit board service. It is important to our firm and culture and is a win-win-win: Our leaders grow, our firm impact expands, and our communities strengthen.
